Post by cocolipid on Feb 27, 2024 21:46:30 GMT -8
Do Instagram and tourism have anything in common? Obviously yes! That something is called tourism marketing and deals with territorial promotion on the web, and which is a constantly changing phenomenon throughout the world, especially in Italy. The arrival of the internet and social media has radically changed the dynamics of travel: today, in fact, we are increasingly aware and informed about the place we decide to visit and we pay close attention to the reviews and advice we find online. In short, to be sure that the destination we have chosen will make our holiday unforgettable, we make sure that the place is qualified and has a good reputation. In short, we always want the best for our trip and therefore we inform ourselves as much as possible before making our choice. But above all there is an application that is indispensable for the majority of travel addicts: Instagram .
To date, around 60% of travelers are present on social media, especially Peru Phone Number on Instagram. And 48% of igers, as Instagram users are called, search for new travel destinations and places to explore on the platform. Precisely for this reason the social network has introduced a feature that allows you to book a trip directly through a photo. Social Media Marketing Find out how we can help you grow your brand and acquire new customers. Build your online presence Build relationships with potential customers Make yourself known to a wider audience Meet our experts Really a great idea, don't you think? Instagram photos Stories on Instagram The role of tourist operators Faced with the new opportunities and features that Instagram offers, tourism operators cannot be left behind. Rather they should exploit the advantages and potential of social networks to improve their work or offer a better experience.
It therefore becomes necessary to develop an Instagram strategy , based on content strategies dedicated to the travel theme. For example, in 2017 the travel theme was in second place among the most published contents on Instagram. And the hashtag #instatravel was used in around 76.4 million posts on 16 December 2018 and still today continues to be the most used among igers who wish to share their holidays. This is why tourism brands should take advantage of social media and their potential: with bookings from the feed, advertising, shopping and stories on Instagram they have the opportunity to reach potential customers more easily. We can say that Instagram has a profound impact on users' decision-making process. In fact, it is now known that consumers appreciate images and photos of places more. But they have also changed the way they make the purchasing decision . In short, a traveler who wants to plan their holiday via Instagram, before choosing the destination and type of trip, does a simple search for the hashtags and places that interest them most.
To date, around 60% of travelers are present on social media, especially Peru Phone Number on Instagram. And 48% of igers, as Instagram users are called, search for new travel destinations and places to explore on the platform. Precisely for this reason the social network has introduced a feature that allows you to book a trip directly through a photo. Social Media Marketing Find out how we can help you grow your brand and acquire new customers. Build your online presence Build relationships with potential customers Make yourself known to a wider audience Meet our experts Really a great idea, don't you think? Instagram photos Stories on Instagram The role of tourist operators Faced with the new opportunities and features that Instagram offers, tourism operators cannot be left behind. Rather they should exploit the advantages and potential of social networks to improve their work or offer a better experience.
It therefore becomes necessary to develop an Instagram strategy , based on content strategies dedicated to the travel theme. For example, in 2017 the travel theme was in second place among the most published contents on Instagram. And the hashtag #instatravel was used in around 76.4 million posts on 16 December 2018 and still today continues to be the most used among igers who wish to share their holidays. This is why tourism brands should take advantage of social media and their potential: with bookings from the feed, advertising, shopping and stories on Instagram they have the opportunity to reach potential customers more easily. We can say that Instagram has a profound impact on users' decision-making process. In fact, it is now known that consumers appreciate images and photos of places more. But they have also changed the way they make the purchasing decision . In short, a traveler who wants to plan their holiday via Instagram, before choosing the destination and type of trip, does a simple search for the hashtags and places that interest them most.