Post by account_disabled on Mar 7, 2024 0:24:25 GMT -8
Suffice it to say that on their site there is an entire page dedicated to host stories which contains videos and small biographies of Airbnb hosts around the world: blog posts in which the protagonists are the people who own the homes and the travelers who are hosted there. In general, the entire narrative style is focused on the concepts of community and hospitality, so Airbnb allows users themselves to create most of the content, such as guides. This makes their narrative more emotional, engaging and believable. screenshot of an IKEA Facebook post as a virtuous example of corporate storytelling.
Do you want to know other examples of successful storytelling? Read our Greece Telegram Number Data dedicated blog article ! IKEA Ikea also bases its communication on an approach suited to corporate storytelling. An example is the brand new podcast TheDesignOfLife which “tells the stories of those who have redesigned their lives, starting from home. Because the house is not just the four walls. It's the neighborhood and community we live in. It is the Planet, as an even bigger and more welcoming home, that of all of us.” It does so by following a historic company claim: #we aremadetochange. The theme of the podcast is precisely change - through which IKEA promises to accompany us, with furniture that adapts to all stages of people's lives and all their needs. Here is the first episode with Rkomi .
Corporate Storytelling: Books Having arrived this far, are you looking forward to deepening your knowledge of corporate storytelling to apply it to your brand? Say no more! Here is a list of books dedicated to business storytelling that we recommend on the topic: Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming. 150 TICKETS ALREADY SOLD. EARLY OFFER […] € 159€ 59 Corporate Storytelling: How to Market in the Post-Advertising World , by Thomas Gerace and Robert McKee, translated by Elisa Bonora (2021). Business Storytelling: The definitive guide , by Andrea Fontana (2020) Telling: Storytelling strategies and techniques by Alessandro Perissinotto (2020) Narrative Marketing: Using storytelling in contemporary marketing by Andrea Fontana, Joseph Sassoon and Ramon Soranzo (2015).
Do you want to know other examples of successful storytelling? Read our Greece Telegram Number Data dedicated blog article ! IKEA Ikea also bases its communication on an approach suited to corporate storytelling. An example is the brand new podcast TheDesignOfLife which “tells the stories of those who have redesigned their lives, starting from home. Because the house is not just the four walls. It's the neighborhood and community we live in. It is the Planet, as an even bigger and more welcoming home, that of all of us.” It does so by following a historic company claim: #we aremadetochange. The theme of the podcast is precisely change - through which IKEA promises to accompany us, with furniture that adapts to all stages of people's lives and all their needs. Here is the first episode with Rkomi .
Corporate Storytelling: Books Having arrived this far, are you looking forward to deepening your knowledge of corporate storytelling to apply it to your brand? Say no more! Here is a list of books dedicated to business storytelling that we recommend on the topic: Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming. 150 TICKETS ALREADY SOLD. EARLY OFFER […] € 159€ 59 Corporate Storytelling: How to Market in the Post-Advertising World , by Thomas Gerace and Robert McKee, translated by Elisa Bonora (2021). Business Storytelling: The definitive guide , by Andrea Fontana (2020) Telling: Storytelling strategies and techniques by Alessandro Perissinotto (2020) Narrative Marketing: Using storytelling in contemporary marketing by Andrea Fontana, Joseph Sassoon and Ramon Soranzo (2015).