Post by warner123 on Feb 26, 2024 21:59:58 GMT -8
You will most likely have already heard of SEO (Search Engine Optimisation) : a fundamental process for the optimization and visibility of your website . And what about Amazon SEO ? If this expression is completely new to you, know that it also refers to an equally important process, which has directly to do with the products you sell on Amazon . In 2024, online commerce is almost the norm. And Amazon undoubtedly represents the e-commerce par excellence , the one that attracts the greatest number of customers. The interesting data, however, concerns the way in which people search for the products of their interest : if, in fact, 62% of consumers navigate directly to Amazon , 71% go first to Google . The search algorithms of the two websites, moreover, are quite similar, although Amazon's has shopping as its ultimate goal. Consequently, just as you worry about optimizing your website on Google , you should similarly worry about doing the same with the products you sell on Amazon , so as to make them more visible and easily discoverable by users.
And this is precisely where Amazon SEO comes into play , of which we will reveal its tricks, strategies and Uruguay Mobile Number List how to use it to your advantage . Why it is important to do SEO on Amazon Everyone knows the importance of doing SEO on search engines. However, if you sell products online, are you really sure that being among the first results on Google is enough for you? Data in hand, 55% of people who want to make a purchase do their search directly on Amazon, without going through Google. So if your products are not well positioned on Jeff Bezos' e-commerce your sales will certainly suffer, and so will your business. Let's go into more detail and find out better why.
Amazon is the most used search engine in the Western world to purchase a product and the second e-commerce in the world after Alibaba. And not only does it dictate the rule in the world of online purchases, but it is also able to shift the balance in the offline world: 90% of consumers try the product in store and then purchase it on Amazon. And this happens for any category or type of product, from objects to clothing, from technology to food. For what reason? First of all for its ease of use. In fact, just type the type of product in the platform's search bar, press enter and purchase the one you prefer with just one click. Precisely for this reason, Amazon's search function offers enormous potential to increase traffic to a product page – and therefore sales.
And this is precisely where Amazon SEO comes into play , of which we will reveal its tricks, strategies and Uruguay Mobile Number List how to use it to your advantage . Why it is important to do SEO on Amazon Everyone knows the importance of doing SEO on search engines. However, if you sell products online, are you really sure that being among the first results on Google is enough for you? Data in hand, 55% of people who want to make a purchase do their search directly on Amazon, without going through Google. So if your products are not well positioned on Jeff Bezos' e-commerce your sales will certainly suffer, and so will your business. Let's go into more detail and find out better why.
Amazon is the most used search engine in the Western world to purchase a product and the second e-commerce in the world after Alibaba. And not only does it dictate the rule in the world of online purchases, but it is also able to shift the balance in the offline world: 90% of consumers try the product in store and then purchase it on Amazon. And this happens for any category or type of product, from objects to clothing, from technology to food. For what reason? First of all for its ease of use. In fact, just type the type of product in the platform's search bar, press enter and purchase the one you prefer with just one click. Precisely for this reason, Amazon's search function offers enormous potential to increase traffic to a product page – and therefore sales.